Some Internet PR Lessons Learned

We've had a wild ride in getting the word out about Myka. First, I'd like to thank my brother Howard for helping us through all this. He actually knows what he's doing (check out his blog - Nanobot).

We had just concluded our licensing agreement with BitTorrent and felt we needed to test the waters for demand. I dusted off my HTML skills and put up a website in 2 days. It wasn't perfect, but it got the job done. We sent out a few messages to a few blogs and suddenly it hit. We were seeing almost 10,000 visitors a day and taking pre-orders. It was stunning. Before we know it, we were on Engadet and Wired.

So, fast forward several months. We send out a few test emails to some of the people on our pre-order list. Well, one of them leaked the letter to a tech blog. We were off to the races again. However, our website was not ready. We were dealing with both positive and negative press. It's been a scramble, but we got the new site up (www.myka.tv). I shifted from the notepad/hand rolled HTML to JOOMLA.

Here are some things I think I learned during this adventure -

1. Include a high quality picture. The big industrial blogs and news sites love them.
2. Make your text very easy to cut and paste into articles.
3. If things get picked up, use the opportunity to get to know the editors.
4. NEVER engage in a comment war on a blog.
5. Keep the news coming out of your site POSTIVE.

There are more minor lessons to be learned, but you will have to wait for the book.
Just talked with the Wired editor, we are supposed be mentioned this Monday!